"With Love" allows for personality
"Why does Luonkos, classified as a luxury brand, sell second-quality items in their outlet?" inquired the husband of Luonkos's new employee at home.
The most evident answer lies in Luonkos's core values—ecology and a zero-waste ethos. If we were to discard products rather than sell them as seconds due to quality variations, the same trash bin would hold much more: environmentally friendly practices, sustainable development, shrinking the carbon footprint, precise use of high-quality ingredients, and a zero-tolerance policy for waste, reducing waste and leftovers, etc.
The undersigned wasn't born with a silver spoon in their mouth. Hence, another response to the coworker's husband arises from an emotional standpoint. Not everyone can afford first-class or first-quality. Nevertheless, we all admire beautiful and high-quality products and wish to use them. Outlets, sales, factory stores, and thrift shops provide us with the opportunity to acquire luxury items or services.
It simply feels fair that a numerically modest balance doesn't thwart all dreams.
On the other hand, many who have successfully amassed wealth have been rummaging through bargain bins their entire lives. This way, money tends to accumulate.
Wiktionary kindly characterizes second-quality. "Quality classification for something that is not flawless due to usually a minor quality defect." The Finnish dictionary is more ruthless: "Defective merchandise, second-rate goods, seconds."
At Luonkos, second quality is not considered as seconds. Second quality may have appearance deviations, but the composition is the same as in the prime. It's endlessly fascinating how friends who have evolved in the same soap or skincare bar mold can be so different from each other. Our product developers always comfort us by saying that we're dealing with a living organism. Not everything can be predicted or assured.
The reasons behind second quality are factors that the soap or skincare master finds difficult to influence. Like the weather. Production challenges include, among other things, high humidity and heat. In such conditions, the masses don't set in the same way as under normal circumstances. The surface of the products then exhibits marbling, cosmic stardust, and sometimes even recognizable figures.
At Luonkos, products are crafted by hand. We let all flowers bloom: the more rustic a cake or soap emerges from our production, the more attention it gets. "How is it possible that these turned out like this, while those others are just ordinary?" The answer is obvious: "Luonkos crafts uniquely with love for natural cosmetics!" Yep, why settle for the ordinary. Personality first!
The user turns second into first. After a few rolls between the hands, the quality differences disappear <3 Even diamonds get polished with time.
Marjut Saarinen
The author grew tired of the compound-word-friendly nature of contemporary journalism, sought a new path, and joined Luonkos in Naantali to bake skincare cakes. In the process, she continues to create lyrics.
