Privacy Policy

Privacy Policy

This Privacy Policy explains how luonkos.fi ("Site" or "we") collects, uses, and discloses your personal information when you visit our website or make a purchase.

Luonkos is a company owned by eBrands Global Oy. As part of the company's operations, we have updated the Privacy Policy to reflect how eBrands Global Oy collects, uses, and shares your personal data. In accordance with this Privacy Policy, we share your information with other eBrands Global Oy brands so that they can market their own products to you.

Collecting Your Personal Information

We collect various personal information from our registered and unregistered customers, as well as other unregistered users of our website. When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to all information that can identify an individual (including the information below) as "Personal Information". See the list below for more information about what Personal Information we collect and why.

Device Information

Examples of Personal Information collected: web browser version, IP address, time zone, cookie information, sites or products you view, search terms, and how you interact with the Site.

Purpose of collection: to load the Site accurately and to perform analytics on Site usage to optimize our Site.

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Disclosure for a business purpose: shared with Shopify

 

Order Information

Examples of Personal Information collected: name, billing address, shipping address, email address, phone number, and payment information. Our store is powered by Shopify and is PCI compliant, so your payment information and company details remain secure with Shopify. To offer you Klarna's payment methods, in the course of the checkout process, we may pass your personal information in the form of contact and order details to Klarna, so that Klarna can assess whether you are eligible for their payment methods and tailor these payment methods to you. Your transferred personal data will be processed in accordance with Klarna’s own privacy notice. For the processing of orders and management of customer relationships, data is transferred to necessary partners and subcontractors (e.g., parties related to order payment and delivery, such as Paytrail, Posti, Matkahuolto). We do not store your credit card information.
Purpose of collection: to provide you with products or services to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and provide you with information or advertising relating to our products or services when in line with the preferences you have shared with us.
Source of collection: collected from you.
Disclosure for a business purpose: shared with Shopify.

Retention and Disclosure of Your Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy

We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We may also share information among eBrands Global Oy brands for the marketing purposes of these brands.

 

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/ dlpage/gaoptout.
We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases, through the use of cookies or other similar technologies (which you may consent to, depending on your location).
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

  • FACEBOOK - https://www.facebook.com/settings/?tab=ads
  • GOOGLE – https://www.google.com/settings/ads/anonymous
  • BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

 

Use of Personal Information


We use your Personal Information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you up to date on new products, services, and offers.

Legal Basis


Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following legal bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention


When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your Rights’ section below.


Automated Decision-Making


If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a few hours.
  • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a few days.

Your Rights


Your right to information
You have the right to know what information we process about you.

In addition, you can demand an explanation of the following:

  • Why your data is processed
  • To whom your data has been or will be disclosed
  • How long we retain your data


If it is not possible to specify an exact retention period, we will provide an explanation of the criteria for determining the retention period of your data. The criteria for determination may be based, for example, on a specific law or industry-specific guidelines.

Your Right to Rectification


If the information concerning you is incorrect, you have the right to demand the rectification of such data.

You can request the rectification of your data by contacting our customer service by sending a request to wecare@luonkos.com. 

Your Right to Request Erasure of Data


You have the right to request the deletion of your data. You can request the deletion of your data by contacting our customer service and sending a request to wecare@luonkos.com. If you ask us to delete your personal data, we will endeavor to delete all information related to you as soon as possible.

Notwithstanding your deletion request, we will only retain your data when there is a justified reason for retention, such as a statutory obligation.

Right to object and restriction of processing

You have the right to object to the processing or profiling of your data when your data is processed for direct marketing purposes. You have the right to request the restriction of the processing of your personal data, for example, when the information concerning you is incorrect.

In addition, in certain specific situations, you have the right to object to the processing of your personal data if the basis is a personal specific situation. You can exercise your rights to object and restrict by contacting our customer service and sending a request to wecare@luonkos.com.

Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit our site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information about how people use the website, for instance, whether it’s their first time visiting or if they are frequent visitors.

We use the following cookies to optimize your experience on our site and to provide our services.

Cookies essential for store operations

Name

Function

_ab

Used in connection with administrator access

_secure_session_id

Used in connection with website navigation.

cart

Used in connection with the shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

 

Reporting and analytics

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Tracks pages.

_orig_referrer

Tracks pages.

_s

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify marketing & referrals.

_shopify_sa_t

Shopify marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.



The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control cookies in various ways. Please remember that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do not track

 

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at wecare@luonkos.com or by mail using the details provided below:

eBrands Global Oy, Pieni Roobertinkatu 9, 00130, Helsinki

Last updated: 19.04.2023


If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: wecare@luonkos.com