Corporate responsibility is a multifaceted issue. Luonkos is committed to comprehensive responsibility. The company was founded to create change and a better future. Ecologism is at the core DNA of the company. We create solutions that enable both current and future consumers to enjoy well-being skin with fewer products. The products are responsibly produced and packaged as ecologically as possible.
The theme of corporate responsibility has recently been in the headlines. Typically, corporate responsibility is divided into environmental, social, and economic responsibility, and Luonkos' operating principles are listed below in broad strokes.
Environmental Responsibility
Protection of water, air, and soil: The water footprint of Luonkos products is minimal both in production and in the use of finished products. The products do not harm waterways, air, or soil. Most raw materials are natural and biodegradable. Luonkos actively strives to utilize raw materials generated from industrial side streams in cosmetic manufacturing, such as birch bark powder.
Combating climate change: Luonkos' production is designed so that the environmental burden is minimized in every way. The products enable the simplification of skincare and the reduction of overconsumption. Packaging is selected based on zero-waste principles and is easily recyclable. The main packaging material is Kotkamills' biodegradable, recyclable cardboard, which is printed with food-grade inks. The packaging is folded by hand to avoid the need for glues. Most labels are also made from new innovative materials such as pine oil.
Efficient and conservative use of natural resources: Only renewable, mostly natural raw materials are used in production. The products are waterless and preservative-free. Luonkos always favors raw materials from local producers.
Responsibility for the product lifecycle and the value chain of operations: Carefully selected raw materials do not pollute the soil, air, or waterways even when they end up in the drain from the skin. The entire value chain of operations has been reviewed and maximized according to responsible thinking. The amount of waste generated by production is minimized and recycled. The tables, desks, and furniture acquired for production are reused. Luonkos has chosen fossil-free produced "green" energy. Even logistics has been chosen on eco-grounds. Luonkos wants to inspire people to make more ecological choices.
Social Responsibility
Employee well-being and competence: Luonkos aims to build and maintain a good and balanced working environment for both permanent and seasonal employees. Occupational safety, low hierarchy, employees' expertise in their own work, and open communication are at the core of management.
Product responsibility and consumer protection: The raw materials for the products are carefully chosen for their efficacy and effectiveness (never unnecessary filler ingredients) on the skin, but also respecting natural values and local production principles. Luonkos products are both waterless and preservative-free. Luonkos uses many new, pioneering raw materials, such as birch bark extract produced on circular economy principles and a Finnish top innovation, forest microbe extract. The raw materials are safe, and the products have been tested in the product development process. The products are registered in the EU register. Products or their raw materials have not been tested on animals. Finnish consumer protection applies to all products, and we are committed to adhering to it.
Good operating practices in the corporate network and in local community and societal relations: Luonkos always aims for good, humane, open, and responsible cooperation with every operator. For the Naantali summer boutique, responsible products from local operators have been selected. Luonkos representatives give talks about value-based business operations at various forums: the company's idea is to inspire other companies to responsibility.
Human rights: Luonkos strives in every way to promote equality and human rights. Luonkos has participated in, for example, the Pride event by sponsoring for several years. Luonkos and Naisten Pankki (Women's Bank) support the education and entrepreneurship of women and girls in poor countries through cooperation and fundraising. https://www.naistenpankki.fi/yleinen/hyvaakin-tekemalla-voi-onnistua/. A new charity collaboration with World Vision will begin on March 2, 2023.
Supporting public benefit activities: Luonkos is actively involved in various ways in raising money for charity campaigns, including Pelastakaa Lapset ry (Save the Children Finland), Naisten Pankki (Women's Bank), World Vision, and we have donated to, for example, Naisten Linja (Women's Line) and Hope Ry. Luonkos has already enabled 100 women to gain a profession through Naisten Pankki.
Economic Social Responsibility
Generating economic well-being for society: Luonkos creates jobs in Finland. All production and operations are in Finland. All partners are domestic. Taxes are paid in Finland. Luonkos strives to inspire companies towards a fully responsible business model. Luonkos has been awarded the Key Flag and Design from Finland symbols. Luonkos is a member of Pro Luonnonkosmetiikka (Pro Natural Cosmetics) and Suomen Yrittäjät (Federation of Finnish Enterprises). The products are eco-certified with the Fi-Natura certificate.
"In everything we do, we want to represent leadership in responsibility. The products are created by examining future trends. I deeply believe that companies have the opportunity, through their choices, to create future-proof products and conditions for mitigating climate change. Ultimately, it is about daily small and larger choices and core questions: does this increase responsibility or is this right? Yes, the heart knows. The basis for the choice must then be elsewhere than in short-term euros," summarizes Piritta Fors, CEO of Luonkos. Piritta Fors holds a master's degree in Futures Studies (MA, Futures Studies) and is a business coach (Business Coach Master).
Luonkos develops, produces, and sells numerous new skincare products that have won domestic and international awards. Waterless multi-purpose products enable skincare with fewer, but very high-quality ecological products. Luonkos is one of the most awarded and beloved Finnish natural cosmetic series.
"An ethical, ecological, and domestic natural cosmetic series. Plastic-free packaging, craftsmanship, and purely effective products delight throughout the series." Kauneuspilkut award justification, Association of Beauty Editors
